iconpractice's online booking service allows you to track the number and source of bookings you make using Google Analytics and Facebook. This is generally known as "conversion tracking".
This type of tracking can be used to measure the effectiveness of certain advertising campaigns such as Google Adwords or Facebook Ads.
We'll talk through how to set this up. Navigate to Settings->Diary Settings->Online Bookings. In addition to the settings for online booking you'll see two fields on the page. One titled "Google Analytics Account ID number:" and another "Facebook Pixel ID number:".
Depending on the instructions from whoever is managing your online ads, you will need to place the ID's within these text areas. Typically you will be given a Google Analytics account number and/or a Facebook Tracking Pixel ID. Copy and paste these into the fields, then click Save.
As the online booking for iconpractice is located on a different domain from your website, you will probably need to set up what is known as Cross Domain tracking when using Google Analytics. This article details how to do that using the older analytics.js tag.
This article details how to do this using the newer gtag.js. In summary though you need to replace the following in your analytics code you insert on the website that is sending people to your online booking page (GA_TRACKING_ID should be your Google Analytics ID):
Replace:gtag('config', 'GA_TRACKING_ID');
With:gtag('config', 'GA_TRACKING_ID', { 'linker': { 'domains': ['iconpractice.com'] } });
For conversion tracking, the "thank you page" which confirms the appointment details after a successful booking is:
https://www.iconpractice.com/ob/appt_details.php
We would recommend using URL matching for conversion tracking in Google Analytics or Facebook.